US cinemas seek to recover after pandemic

Theaters in the United States are seeking to survive in a post-pandemic world that has revolutionized business: they will offer meals, subscriptions and private screenings, films will be on the bill for less time and will compete with streaming platforms for the big releases.

Hollywood is aware that almost Space Jam: A New Legacy full movie of its income at the box office depends on the 10-15% of the population who regularly go to theaters. Recovering that loyal audience will be one of the first objectives for the projection rooms.

“If you have a movie, but not a big screen then you have nothing,” Arnold Schwarzenegger said this week at an event organized by the National Association of Theater Owners to kick off the season. On March 31st, the industry breathed a sigh of relief when it found that Godzilla vs. Kong sold out at its premiere.

Although the film was available on the HBO Max platform, there were a significant number of people who paid to see it on a big screen and the film grossed $ 48.5 million in the US and Canada.

PREMIERES. The studios will begin to release titles that had been saved for more than a year.

Cruella will premiere on May 28, in conjunction with A Quiet Place Part II. In the Heights will arrive on June 11, and on June 25 will be the premiere of Fast and Furious 9, with Vin Diesel and John Cena.

Later, on June 9, the Marvel franchise will return with Black Widow and a week later Warner Bros will premiere Space Jam: A New Legacy.

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